It’s one strike, you’re out in the UX game. 
(See what I did there?)

As ballparks and stadiums all over the country add more and more digital boards to feed their fans’ need for stats, info and entertainment, the same user-centric thinking of any digital experience should be applied to the in-stadium fan experience. And when Major League Baseball rolls into your town to host the midsummer classic, you better believe they expect an all-star experience to showcase their event brand and the sponsors who pay big money to be a part of the big league festivities. 

To make their All-Star events truly shine, MLB takes over the entire game presentation to showcase their brand and still deliver the ballpark information a fan needs to enjoy the All-Star Game and events like the Home Run Derby, Futures Game, and Legends and Celebrities Softball Game. 

Using strong design and visual hierarchy principles, I helped the MLB creative team apply their brand to all the digital interfaces used to present the All-Star events to fans. By enhancing the design and maintaining the clarity of the information for the fans, we took the normal game presentation to the next level, befitting the fanfare of this jewel event.