F1 Driver - Sergio Perez

Sergio "Checo" Pérez is a Mexican motorsports driver, currently racing for the McLaren Formula 1 team. While only in his third year as an F1 driver, Checo has made his mark in the motorsports world. When transitioning from lower levels of motorsports to race with the elite drivers of F1, Sergio needed a fun logo for his personal brand. While several directions were explored, this simple SP icon is easily identified and proudly promotes Checo's Mexican heritage. Being a bit of an F1 fanatic, it was a special moment seeing my SP mark all over the track at the inaugural F1 race in Texas. Put the pedal to the metal, Sergio! Looking forward to seeing you on more podiums.